February 13, 2025
Beauties, it's time to pamper those LASHES! International Lash Day is just a stone's throw away and we're here to help you celebrate in style. Whether you prefer natural or bold, there's no better day to embrace your lashes than on this special day. In this blog, we've got all the juicy details on International Lash Day, including how it started, how people celebrate, and how you can join in the fun. So, let's put those lashes on display and #GETYOURMODELROCKON!
International Lash Day is all about showing some love to those gorgeous lashes! It's a day to celebrate all things lashes and how they've made their mark in the beauty industry. From NATURAL looks to bold and DRAMATIC styles, there's a lash style for everyone, and this day is a celebration of them all. Whether you're a lash pro or just starting out, International Lash Day is the perfect opportunity to connect with other lash lovers and appreciate all the amazing things lashes can do. So, let's give a shoutout to those lashes and have some fun!
International Lash Day is celebrated annually on February 19th. It is a day dedicated to recognizing the beauty and artistry of lashes and has become a widely recognized holiday in the beauty industry. The day was officially recognized as a holiday in recent years and has since become a popular event among lash enthusiasts, professionals, and makeup artists. Beauties celebrate International Lash Day in a variety of ways, including:
· Lash Makeovers: Some salons and beauty clinics offer special deals on lash extensions and lash lifts to mark the occasion.
· Social Media: People often take to social media to share their love for lashes by posting photos of their favourite lash styles, using hashtags such as #InternationalLashDayand #LashGoals.
· Workshops and Events: Many beauty schools and lash studios host workshops and events to celebrate International Lash Day. These events offer a great opportunity for people to learn about the latest lash trends and techniques.
· Giveaways: Some brands and businesses offer giveaways and special promotions on International Lash Day.
No matter how you choose to celebrate, International Lash Day is a day to embrace your love for lashes and to appreciate the many different styles and techniques used to enhance them. So why not grab your favourite MASCARA, lashes, and join in on the fun!
The history of lashes and mascara is fascinating, characterized by its changing popularity and diverse styles. Keep reading to discover how lashes have evolved throughout the decades.
False lashes made their first appearance in the early 1900s, with movie stars like Mary Pickford and Anna Pavlova being known to wear them. Mascara also became popular during this decade, with the first commercial mascara product being sold in 1913.
The flapper era of the 1920s saw an increase in the popularity of false lashes and mascara, as women sought to emulate the bold, dramatic looks of stars like Clara Bow and Louise Brooks.
Hollywood continued to influence beauty trends in the 1930s, with actresses like Greta Garbo and Marlene Dietrich popularizing the use of false lashes and mascara to create a more dramatic, glamorous look.
World War II limited the availability of cosmetics as rationing was implemented. Eyelash products were scarcely available, but came in various shades such as black, brown, and blue. Traditional block cake mascaras were still being used, while cream mascara came in a tube and was applied with a small brush.
With the war over, the 1950s saw a return to more glamorous, feminine beauty looks, with false lashes and mascara becoming popular again. Movie stars like Marilyn Monroe and Elizabeth Taylor helped to popularize these beauty trends.
False lashes and mascara continued to be popular in the 1960s. Twiggy, a famous British model of the time, who was known for wearing dramatic falsies, spiked the trend. Twenty million false lashes were sold during the decade.
During the 1970s, there were a wide range of makeup trends. They varied from minimalistic to bold styles inspired by the Disco Era. Despite the variation, fake lashes became less popular, as natural lashes were considered more fashionable.
The 1980s saw a return to more glamorous, exaggerated beauty looks, with false lashes and mascara once again becoming popular. Pop stars like Madonna and Cyndi Lauper helped to popularize these beauty trends.
The 1990s saw a move towards more natural beauty looks, with minimal makeup and natural lashes becoming popular. Supermodels like Kate Moss and Cindy Crawford helped to popularize these beauty trends.
False lashes and mascara became popular again in the 2000s, with trends like thick, dramatic lashes and bold, colourful mascaras. Social media influencers and celebrities like Kylie Jenner, Kim Kardashian and many more popularized these beauty trends.
Lash styles have continuously evolved, reflecting changes in beauty ideals and fashion trends. While bold, dramatic lashes have long dominated the scene, 2025 is ushering in a new era of minimalistic aesthetics. The “Ghost Lashes” trend is gaining traction, featuring ultra-light, barely-there falsies that give the eyes a soft, fluttery effect.
This shift towards natural beauty is driven by a growing desire for effortless, everyday wearability, as well as advancements in lash technology that allow for thinner, more flexible fibres that mimic the natural lash line. However, that doesn’t mean statement lashes are disappearing—there will always be room for bold, expressive styles. The key takeaway? Lash trends are diversifying, ensuring there's a perfect look for every preference and occasion.
With lash trends diversifying more than ever, let’s take a closer look at the key styles defining 2025.
Here are some of the biggest trends shaping the lash world this year:
As sustainability becomes a key focus in the beauty industry, many lash brands and salons are taking steps to reduce their environmental impact. At MODELROCK, we are committed to offering ethical and sustainable beauty solutions while maintaining the premium quality we are known for. Here’s how we are leading the way in sustainable lash practices:
By choosing MODELROCK, you're not just enhancing your beauty—you’re supporting a brand that values ethical, high-quality, and sustainable beauty solutions.
Whatever your lash style—wispy, dramatic, or somewhere in between—there’s a perfect fit for everyone! At MODELROCK, we’re embracing the latest trends and offering a wide range of high-quality lash styles to help you celebrate International Lash Day in 2025.
Mark your calendars for February 19th and join us in celebrating the beauty and artistry of lashes. Don’t forget to share your lash looks with us using #MODELROCKLASHES—we can’t wait to see your stunning styles!
